The car that he drives is a Honda Civic and he watches both the Bachelor and the Bachelorette since he likes to keep up with both versions of the show. He is a family man and has two bright children. A boy and a girl who keep him on his toes. Neither are adopted and both like to read the Harry Potter series! That being said, average joe supports the Miami Dolphins and purchases season tickets each year as that is his favorite team to watch play.
I actually am also a big Miami Dolphins fan too! I think that when it comes to creating the customer avatar, we like to base certain qualities on ourselves and our own personal convictions. At the end of the day, we are our own first customer. I think having stuff in common with the avatar allows us to relate more to the customer and understand the needs that we are presented with as an entrepreneur.
Hey Patrick,
ReplyDeleteI found your post very funny. I agree that your first customer should be yourself because you should not be running a business that isn't what you want to be. I think you have a really good picture of the type of person that will be most interested in your business. If you can build your business to cater to this specific person I think you will be ultimately successful.