1) I chose Shoe Dog by Phil Knight as my focus for this discussion question. I was definitely most surprised about the fact that Knight started the company, that would later become Nike, by selling Japanese running shoes out of the back of his car trunk. I most admire the commitment to learning from failure exhibited by Phil Knight. That being said, I least admired the fact that he did not think advertising had as powerful of an impact in getting your company off the ground. Knight definitely encountered adversity and failure when Nike was on the verge of bankruptcy for over a decade. he implemented novel approaches to product design and innovation that ultimately took Nike out of the red zone.
2) The entrepreneur in this book exhibited competencies in two areas: innovation and conflict resolution. Phil Knight learned from success and failure equally and always relished in a new challenge to invigorate his workforce through tough market times.
3) The only confusing part was the beginning area of the novel where Knight goes into less detail than expected on how his business plan for Nike got off the ground. I expected a more thorough analysis of his decision making process in order to gain some new business insight.
4) The two questions I would ask are:
What challenges is he looking forward to in the future?
What advice would he have for college students unsure of what they want to do career-wise?
5) I think the entrepreneur believed in the value of hard work as a means of value creation and goal attainment. I definitively share his enthusiasm for hard work.
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